NYT: Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle

by Daniel Perrin · Published October 20, 2019 · Updated October 20, 2019

https://www.msn.com/en-us/news/politics/trump-campaign-floods-web-with-ads-raking-in-cash-as-democrats-struggle/ar-AAJ40CB?li=BBnba9O

The Trump campaign’s intense testing of ads is one example. It posts dozens of variations of almost every ad to figure which plays best. Do voters respond better to a blue button or a green one? Are they more likely to click if it says “donate” or “contribute”? Will they more readily cough up cash for an impeachment defense fund or an impeachment defense task force?